Peter A. Vazquez | Professional Resume

Peter A. Vazquez

Internet Marketing & Social Media Professional
45631 Altz Street ·   Utica,  MI 48315 ·  (888) 593-2338 · (248) 687-0587 · peter@xtremeim.com

Executive Profile

Seasoned and highly experienced Internet Marketing Director with a proven record of creativity, technical knowledge, and a solid list of accomplishments. Deep expertise in the operations of an online marketing department in the areas of email marketing, event promotion, viral marketing, affiliate management, paid search, SEO, and social media. A lengthy list of testimonials from satisfied clients will attest to my rich knowledge of the dynamic field of Internet Marketing.

Professional Experience

Xtreme Interactive Marketing

Director of Internet Marketing
Sterling Heights, Michigan     2005 – Present

As Director of Internet Marketing for Xtreme Interactive (xtremeim.com), I utilized my decade’s worth of creative marketing experience to help launch businesses into highly visible and profitable firms. Through developing and implementing marketing plans using new media, viral marketing, and training clients an interactive approach to marketing their business online using current internet technology and strategy, I have achieved the following:

  • Recently launched Glasscapes.com, an E-Commerce store front which distributes vinyl rear window graphics for automobiles. Using sound market research, SEO, E-Mail campaigns, Social Media and Affiliate marketing strategies, this website has received over 667 visitors within the first week.  A report of their Google Analytics can be seen by clicking here.
  • Fully designed and launched Salsadetroit.com, where I currently serve as a Marketing Consultant. In the span of a year, I developed this online community to a 7,500 person registered membership with 15,000 novel monthly visitors. Through live events, e-newsletters, event promotion and sponsorships, Salsadetroit.com has grown to become Michigan’s largest Latin entertainment website. In conjunction with the website, I organized and promoted three of the largest Latin concerts in Southeastern Michigan in 2006 with over 1,000 patrons attending each time. This “flagship” website is the best barometer of my skills since it encompasses a full range of internet tools used to track visitor interaction. Sponsors/Clients acquired consist of MetroPCS and AT&T Uverse. Additionally, I’m experienced in:
  • Market Research and Development
  • Managing and optimizing pay search campaigns
  • Improving search engine accessibility and rankings
  • Web Design, Development and Management
  • Enhancing and increasing brand awareness online
  • Expertise in vendor/client relations
  • Viral Marketing using MySpace, Twitter and Facebook
  • Problem-solving, creative & visionary approach
  • Quality-driven in all aspects of client relationships
  • Expert in building and managing email marketing
  • Proficient in producing statistical reports campaigns, landing pages & CRM databases
  • Experience using Google Analytics and Icontact.com analytics for segmenting buyer markets

MCM Learning

Director of Interactive Media
Warren, Michigan   2000-2005

As Director of Interactive Media, my responsibilities encapsulated everything from project management and development, including graphic design, flash development, interactive CD-Rom development, DVD format authoring and website development.  Even though I often worked with a team of only 5 employees and with limited budgets, I always received accolades from management for completing projects on time and under budget.

  • Converted GM’s Product Training Library from VHS to interactive CD-Rom and DVD format for two consecutive years. Not only did this preserve the Product Library integrity and reduce storage space, but also resulted in an annual cost savings in excess of $2,000,000. Within a three month time period, I developed final products for a total of six brands and over thirty-six vehicles
  • Designed, developed, planned and executed GM Touch Screen Navigation System for GM’s training kiosk through extensive coordination of client interaction and team integration
  • Successfully maintained and increased client base by designing and implementing strategic customer-retention marketing projects
  • Planned and led the execution of a program to establish successful relationships with duplication vendors – lowering costs and increasing effective scheduling
  • Developed and implemented a process that dramatically reduced interactive CD authoring time while increasing viewer interest in the Interactive Distance Learning (IDL) format.

Xtreme Design Studios

Founder & Website Developer
Utica, Michigan   1996-2000

Launched this full-service marketing firm to provide cost-effective marketing and website development solutions for small to mid-sized companies, thereby helping companies grow their business online. Xtreme Design Studios offers services such as internet marketing consultation and marketing plans, website development using Web2.0 standards, e-mail marketing and distribution, and search engine optimization.

  • Created and maintained self-sustaining online communities allowing people to interact, take part in events, and allow administers to gain feedback from users. This unique creation of a logical connection between companies and their target audience was based on sound research, recommendations from the clients, and continuously kept company goals and objectives in mind
  • Thoroughly experienced in management and coordination of information architects, designers, copywriters, production schedules, product delivery and process compliance
  • Demonstrated skills in design, preparation and giving public presentations
  • Seasoned and accomplished in the creative production process and systems, with strength in working in a fast-paced, multi-tasked, team-based environment
  • Provided idea generation and innovation to create dynamic user-focus web experiences
  • Developed quantifiable metrics to gauge the effectiveness of website and Internet marketing efforts.  Subsequently used results to modify strategies or approach in order to optimize the final product.

Education / Accolades / Affiliations

  • Pursuing BS Degree in Internet Marketing: expected 2011 / Full Sail University, Winter Garden, FL
  • Studied Graphic Design, 1996 / New York University – NY, USA
  • Studied Business Management, 1994 / University of Maryland – Sinai,  Egypt
  • Macromedia Developer Certification, 2000 / Macromedia –USA
  • SCORM Compliance / NovationsLansing, Michigan
  • Professional Leadership Development / Intensive Certificate Course – US Army, USA
  • Noncommissioned Officer Training / BasicCourse – US Army, USA
  • AXIEM Awards/Interactive CD-Rom Development, 2002-2005 / Silver Awards
  • AXIEM Awards/Interactive CD-Rom Development, 2002-2005 / Bronze Awards
  • Website of the Year Award, 2001 /Michigan Hispanic Chamber of Commerce – MI, USA
  • Meritorious Service (3), Army Achievement (4), Good Conduct (2) / US Army, USA
  • President, Birmingham Chapter 2007 / Business Networking International– MI, USA
  • Board Member, Hispanic Business Alliance, 2008 / MI, USA
  • Board Member, Hispanic Young Professional & Entrepreneurs of Detroit (HYPE), 2008 / MI, USA http://www.hypedetroit.org
  • Fluent in Spanish


References, testimonials and work samples available upon request

Technology Skills

  • Programming Languages…. HTML; CGI; JavaScript; PHP; Flash Action Scripting; Macromedia Director Lingo; Sonic Scenarist DVD Authoring Script. MySQL
  • Design/Layout/Productivity Tools…. Quark Express; Microsoft Office Suite, InDesign CS4
  • Adobe…. Illustrator CS4, Photoshop CS4; Flash CS4; Dreamweaver CS4 •Video Editing…. Premiere; Sony Vegas, After Effects CS5; Boris Effects
  • DVD Authoring…. Sonic Scenarist 3.0 & Producer 3.0; Apple DVD Studio Pro
  • Compression Software….Cleaner; Sorenson Media 3.0/4.0 •Content Management Systems (CMS): Joomla, Drupal, and Word Press
  • E-Commerce Shopping Carts…. Virtuemart, Magneto

Social Media

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